On January 1st, 2015 I made one and only one resolution for the New Year – to stop accepting “broke” as my personal status quo.
I could no longer rely on my frugal savvy alone. Even with a bare bones cost of living, my income of twenty grand(ish) was never going to make me feel secure. I had to commit to earning more.
In the spirit of true transformation I decided to go big with my 2015 target – setting out to triple my income.
To put my theoretical resolution of ‘breaking broke’ in tangible terms I started with a number, $60,000 – which I then broke down into a relative monthly target of $5,000/month.
Having earned an average of one to two thousand dollars a month for the first seven years of my career, the challenge of making a full $5,000 every thirty days was simultaneously daunting and exhilarating.
But with the numbers on paper and my resolution plastered around the internet, I felt instantly accountable – and so I set out on my journey.
Today, nearly twelve months later, I’m beyond thrilled to report – I DID IT! I tripled my income!
In the spirit of the New Year and my somewhat audacious goal to re-triple my income revenue, I thought I’d share the details and takeaways from the journey – the wins, the failures and the many lessons learned along the way.
I charged into the New Year with a surge of forward momentum. A rush of delayed holiday payments from freelance clients came in, and my book, The Broke and Beautiful Life, was released, launching an entirely new income stream.
If all that weren’t enough, I got a sweet industrial gig doing promo work in conjunction with the Super Bowl.
Before I knew it, I had hit my new monthly income target. A number that had seemed impossibly daunting just 30 days before had suddenly become achievable, but the ease with which it happened scared me.
What if it was all a fluke?
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While stressing over whether my January income was a fluke, I got a call from a new potential client. They wanted me to write one long form piece each month at $2,000 a pop.
With a former rate of $100-200 per post, that offer rocked my world – not just money wise but mindset wise. It made me realize that greater earnings opportunities were available, waiting to be seized, and I was missing out because I was working at a price point that monopolized all of my time and energy.
At the risk of losing critical income, I started dropping my lower paying clients, creating the time and space necessary to find new, big-ticket clients.
That was not a sustainable business model – not for me.
The offer I got in February shook me out of the mindset of having to do more to earn more and challenged me to think about scaling my business sustainably. Anyone looking to substantially increase their earnings should do the same.
If you want to add zeros to your income, start adding zeros to your rate. Click To Tweet
I could have kept my current clients while shopping around for new, larger scale clients, but I knew that the time and energy of keeping up my existing workload would deplete the resources I needed to commit to new client acquisition – so I took the leap.
My $2,000 client was working out splendidly, but a single big-ticket project per month does not a success make.
While relentlessly seeking out more large-scale opportunities, my income started to slump in the absence of my former clientele.
Early wins are not a promise of ongoing success.Click To Tweet
I lost my big-ticket client.
Yeah, the one who totally rocked my world and prompted me to let go of nearly all my former clients.
In addition to the painful loss of income, I started questioning my entire approach.
My existential business crisis was met with a couple of major wins later in the month. First, a paid speaking gig! Second, my first national television appearance on The Dr. Oz Show! While my income was still falling short of the 5k mark, I knew I was headed in the right direction.
Don’t discount opportunities that build momentum, even if they don’t provide an immediate monetary reward.
In my ongoing quest to secure a few big-time clients I doubled down on my efforts – sending out pitches, posting on LinkedIn and maintaining my portfolio on Contently, a content site I’d been introduced to the previous September.
After six months of consistent Contently posting with no signs of interest, I was finally offered an opportunity to write a content sample for a major Fortune 500 company. The rate was more than a $1/ word for the sample alone.
It was exactly the kind of work I’d been searching for!
Keep moving forward, trying new approaches and planting new seeds.
And when you do spot a sprout, tend to it better than anyone has ever tended to any sprout that ever was!
I got the gig! After submitting my content sample, I was offered the full five-figure project – a far cry from the $100 per post gigs I started the year with and more than enough to compensate for my income backslide in the Spring.
Not only that, I secured another big-ticket client!
With a bit of breathing room from my big project, I made another big leap – reinvestment.
I took my earnings and poured them into private coaching in the hopes that my start of summer breakthrough would be the first of many professional bounds forward.
Growth doesn’t stop with success. Click To Tweet
Having completed my five figure project in July and reinvested most of those earnings back into coaching, my income was back on the backslide come Fall.
I didn’t mind as much though, as I’d changed my approach dramatically. With the help of my coach, I realized that my goal wasn’t just how much money I could make, but also, how I made it.
Sure, I could sit behind my computer writing copy all day, every day for big-ticket clients, but that wasn’t the picture of a future that made my heart sing.
I wanted to be out on the ground, face to face with people, listening to their needs and providing meaningful solutions.
In order to do that, I had to take a step back from my immediate income goals to play the long game in September and October – cultivating new relationships, exploring new mediums and building even greater momentum.
It’s better to be at the bottom of a ladder you want to climb than at the top of one you don’t. Click To Tweet
November was a gratifying culmination of all the work and reinvestment I’d made over the course of the year.
I got to do a ton of things I truly loved and I got paid well for doing them.
Once again, I seized those moments of success to reinvest in my business.
Unfortunately, the timing of the financials made it one of the most stressful months of my career, teaching me a few critical lessons in entrepreneurship and leaving me nearly $10,000 in the red at the end of the month, -$15,000 from my monthly target income of $5,000.
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Luckily, my expected paychecks arrived in December, catching me up on my fall deficit and pushing me past my $60,000 revenue goal just in time!
Even in the short span of a year, within the concentrated focus of a single goal, I’m struck by the amount of ups, downs, backwards and sideways that squeezed themselves in between points A and B.
Yes, I tripled my income and I’m proud of it, but what I celebrate more is the journey and lessons learned.
Those are the things that will take me into 2016 with the momentum I need to re-triple my income revenue, those are the things that will allow me to better serve a greater audience, and those are the things that will help me affect meaningful, positive change on a scale that far surpasses anything I originally set out to achieve when I started this journey of breaking broke.
Thanks to all of you who were part of it. Happy New Year!
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