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Stefanie O’Connell is a nationally recognized millennial money expert and author of the book, ‘The Broke and Beautiful Life’.

Dubbed ‘a financial expert with a best friend’s voice’, Stefanie has appeared on CBS News, Fox & Friends, ABC World News and The Dr. Oz Show. Her work has been featured in The Wall Street Journal, The New York Times, Glamour, SUCCESS magazine, Oprah Magazine and various other print and digital media outlets.

Dedicated to helping millennials develop rich habits, is a destination for ambitious women who want to feel as confident with their money as they do in the rest of their lives.

Join Stefanie’s exclusive community for events, updates and ongoing money inspiration!

I was living in New York City on less than $500/week.

Between my unpredictable income and unexpected expenses, I felt totally exposed, like my whole world might collapse at the slightest hint of financial trouble.

I’d look at pictures of my friends on Facebook and Instagram – killing it at work, at home, in life. They were getting raises, buying houses, having kids, while I sat around thinking, ‘I can’t do that’, ‘That’s not me’, ‘I’m just broke’.


Money was always the thing trapping me.


Making me work jobs I hated. Keeping me stuck in crappy living situations. Forcing me to say ‘no’ whenever I was invited to go on weekend trips or enjoy expensive brunches with friends.

I felt like no matter how hard I worked, I could never build up enough money to afford the things I really wanted – whether it was going to workout classes, trying new restaurants, attending destination weddings or chipping in for a co-worker’s baby shower gift.


Then one day, I broke down sobbing in the dentist’s chair.


I had just been told that I needed a dental implant and it would cost $1,800. I didn’t have $1,800. My checking account was empty. My savings account was empty. I was getting paid $14 an hour. I had no way to pay for the implant… except to put it on a credit card.

While handing over my card and wiping away my tears, I realized I couldn’t live that way for another moment. I never wanted to feel that way again. Vulnerable. Embarrassed. Stressed. At the mercy of my money – or lack of it. I had to make a change.


I realized I was afraid to face my money situation.


I was obsessing about money all the time – that I wasn’t good with it, that there was never enough… But I wasn’t actually looking at my finances or spending time managing my money.

So I decided to learn everything I could about personal finance. I started tracking every dollar – every dollar that I earned and every dollar that I spent. I got clear on what was really important to me, and where I was spending money on things I didn’t care about at the expense of things I did.

Taking control of my spending led to taking control of my earnings, then taking control of my savings, and finally, taking control of my life.

My mission…


I want all women to feel that same confidence and control with their money – whether that means investing, deciding which debts to pay off first, buying a house or saying ‘no’ when your girlfriends pressure you into spending you really can’t afford (ahem, $350 bridesmaids dress).

You earned every penny of your money and you should feel strong and confident in how you spend it!

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